One hundred years after the introduction of the Oreo, an expansion plan at the iconic cookie's New York City birthplace has left a bitter taste in the mouths of its neighbors.

Community activists say the two new towers that developer Jamestown Properties wants to affix to the historic factory known as Chelsea Market would be eyesores and would increase traffic and congestion.

But the company that bought a majority stake in Chelsea Market in 2003 says the block-long complex — home to the Food Network, Google and a tourist-friendly ground-floor food mall — must grow if it is to thrive.

Jamestown's plan to mount a new 250-foot box-like structure atop Chelsea Market's western section and a similar 150-foot structure on the eastern side is going through an approval process that will likely end with a City Council vote later this year.

Foodies outside New York may know Chelsea Market from shows like "Chopped" and "Food Network Stars" that are shot there. Its soup-to-nuts retail shops sell live lobsters, imported pasta and high-end cupcakes.