When President Barack Obama said same-sex couples should have the right to marry, it was national news for a few days before the presidential campaign and the country went back to business as usual.

Yet weeks after a fast-food executive doubled down on his opposition to gay marriage, debate rages on about equality, religious values and free speech. "Chick-fil-A Appreciation Day" on Wednesday, with supporters flooding the chain's franchises around the country, was countered with "kiss-ins" by same-sex couples at assorted locations Friday, long after Chick-fil-A president Dan Cathy's initial comments to a religious publication touched off the clash.

That's an unusual amount of staying power for what initially looked like just another skirmish over a hot-button question.

Coursing throughout the conversations on social media, in letters to the editor and in long lines to buy chicken sandwiches is the sense among proud Southerners that the outcry over Cathy's comments smacks of regional stereotyping.